EMBASSY SUITES MINNEAPOLIS
A considered experience.
At every touchpoint.
Supporting a premium hotel experience through thoughtful marketing and cohesive guest-facing communications.
Embassy Suites Minneapolis Airport partnered with me to develop marketing materials that elevated the guest experience while maintaining the integrity of the Embassy Suites brand.
Client
Embassy Suites Minneapolis Airport
Disciplines
Art Direction Hospitality Marketing Print and Digital
Scope
Integrated Guest Communications
OUR APPROACH
The Challenge
Develop marketing materials that reflected the quality and professionalism of the Embassy Suites brand while supporting multiple areas of the property—from banquet and catering services to restaurant promotions and on-site guest communications.
The Strategic Shift
Rather than treating each piece as a standalone design, I approached the project as a cohesive hospitality experience. Every touchpoint was designed to feel consistent, polished, and aligned with the property's brand, helping guests experience the same level of quality before, during, and after their visit.
The Solution
Designed a collection of integrated marketing materials supporting the hotel's banquet and catering services, Woolley's Steakhouse, and guest communications while maintaining a consistent visual identity throughout the property.
Key deliverables
Our property.
One cohesive experience.
We developed a cohesive family of guest and event communications that brought the Embassy Suites brand to life at every touchpoint — from in-room and arrival materials to event and catering guides, digital campaigns, and on-property signage.
01 / BANQUET menu
02 / GUEST COMMUNICATIONS
03 / DIGITAL CAMPAIGN
The Outcome
A seamless experience, down to the smallest detail.
Elevated the presentation of banquet, wedding, and catering services. Strengthened brand consistency across print, signage, restaurant marketing & guest communications. Equipped the sales team with polished marketing materials that showcased the property’s event offerings. Developed an adaptable collection of marketing assets that could be refreshed annually.
