Jordan supper club
Brand Identity & Restaurant Experience
Creating an unforgettable brand for a modern supper club inspired by tradition, craftsmanship, and timeless hospitality.
Jordan Supper Club needed a distinctive identity that honored the heritage of the classic American supper club while appealing to a contemporary audience. The goal was to create a sophisticated brand that felt authentic, memorable, and rich with character—capturing the atmosphere long before guests walked through the door.
OUR APPROACH
The Challenge
Develop a distinctive restaurant brand that balanced nostalgia with modern sophistication while standing apart in a competitive hospitality market. The identity needed to communicate warmth, craftsmanship, and a memorable dining experience across every customer touchpoint.
The Strategic Shift
Rather than creating only a logo, I developed a complete visual identity inspired by vintage supper clubs, handcrafted details, and timeless typography. Every design element—from the logo and color palette to menus, signage, and branded materials—worked together to create a cohesive hospitality brand with lasting recognition.
The Solution
Developed a comprehensive restaurant brand identity including logo design, typography, menus, packaging, merchandise, signage, and supporting marketing materials that created a consistent experience from first impression to final course.
Key deliverables
Our property.
One cohesive experience.
We developed a cohesive family of guest and event communications that brought the Jordan supper club brand to life at every touchpoint — from in-room and arrival materials to event and catering guides, digital campaigns, and on-property signage.
BRAND IDENTITY
Designed an award-winning visual identity including logo, typography, color palette, and supporting brand elements that captured the character and heritage of Jordan Supper Club while creating a memorable and recognizable restaurant brand.
Web Design
Designed a website that brought the brand to life online through immersive storytelling, vintage-inspired imagery, and intuitive navigation. The experience introduced guests to the restaurant's history, menus, events, and promotions while reinforcing the atmosphere and personality of the Jordan Supper Club brand.
Menu Design
Designed menus, promotional materials, branded merchandise, and supporting collateral that extended the identity throughout the dining experience while maintaining a consistent visual language.
The Outcome
A seamless experience, down to the smallest detail.
Elevated the presentation of banquet, wedding, and catering services. Strengthened brand consistency across print, signage, restaurant marketing & guest communications. Equipped the sales team with polished marketing materials that showcased the property’s event offerings. Developed an adaptable collection of marketing assets that could be refreshed annually.
