Jordan supper club
Brand Identity & Restaurant Experience
Creating an unforgettable brand for a modern supper club inspired by tradition, craftsmanship, and timeless hospitality.
Jordan Supper Club needed a distinctive identity that honored the heritage of the classic American supper club while appealing to a contemporary audience. The goal was to create a sophisticated brand that felt authentic, memorable, and rich with character—capturing the atmosphere long before guests walked through the door.
Through strategic branding and carefully crafted visual details, every touchpoint was designed to reflect the restaurant’s unique personality and create a cohesive dining experience.
Our Approach
The Challenge
Develop a distinctive restaurant brand that balanced nostalgia with modern sophistication while standing apart in a competitive hospitality market. The identity needed to communicate warmth, craftsmanship, and a memorable dining experience across every customer touchpoint.
The Strategic Shift
Rather than creating only a logo, I developed a complete visual identity inspired by vintage supper clubs, handcrafted details, and timeless typography. Every design element—from the logo and color palette to menus, signage, and branded materials—worked together to create a cohesive hospitality brand with lasting recognition.
The Solution
Developed a comprehensive restaurant brand identity including logo design, typography, menus, packaging, merchandise, signage, and supporting marketing materials that created a consistent experience from first impression to final course.
Key Deliverables
BRAND IDENTITY
Designed an award-winning visual identity including logo, typography, color palette, and supporting brand elements that captured the character and heritage of Jordan Supper Club while creating a memorable and recognizable restaurant brand.
Web Design
Designed a website that brought the brand to life online through immersive storytelling, vintage-inspired imagery, and intuitive navigation. The experience introduced guests to the restaurant's history, menus, events, and promotions while reinforcing the atmosphere and personality of the Jordan Supper Club brand.
Menu Design
Designed menus, promotional materials, branded merchandise, and supporting collateral that extended the identity throughout the dining experience while maintaining a consistent visual language.
THE OUTCOME
An award-winning brand that captures the spirit of a modern supper club.
Created a distinctive visual identity inspired by the heritage of the classic American supper club.
Established a cohesive brand experience across the website, marketing materials, and guest touchpoints.
Earned international recognition, including a Graphis Silver Award and selection in LogoLounge Book 9.
Delivered a scalable brand system designed to support the restaurant, tap room, and cidery as the concept evolved.
Every memorable brand begins with a great story.
From restaurants and hospitality brands to lifestyle businesses, DreamBig creates thoughtful identities that capture attention, build recognition, and leave lasting impressions
