EMBASSY SUITES MINNEAPOLIS
Hospitality Marketing & Guest Experience
Supporting a premium hotel experience through thoughtful marketing and cohesive guest-facing communications.
Embassy Suites Minneapolis Airport partnered with me to develop marketing materials that elevated the guest experience while maintaining the integrity of the Embassy Suites brand. The work supported multiple areas of the property—including banquet and catering services, Woolley’s Steakhouse, and guest communications—creating a consistent visual experience across every touchpoint.
By approaching the project as an integrated hospitality system rather than a series of individual pieces, each deliverable reinforced the property’s premium positioning while supporting both the guest experience and the hotel’s sales and marketing efforts.
Our Approach
The Challenge
Develop marketing materials that reflected the quality and professionalism of the Embassy Suites brand while supporting multiple areas of the property—from banquet and catering services to restaurant promotions and on-site guest communications.
The Strategic Shift
Rather than treating each piece as a standalone design, I approached the project as a cohesive hospitality experience. Every touchpoint was designed to feel consistent, polished, and aligned with the property's brand, helping guests experience the same level of quality before, during, and after their visit.
The Solution
Designed a collection of integrated marketing materials supporting the hotel's banquet and catering services, Woolley's Steakhouse, and guest communications while maintaining a consistent visual identity throughout the property.
Banquet Sales Guide
Designed a comprehensive catering and banquet sales guide that showcased event packages, menu selections, and hospitality services through an elevated editorial layout, helping prospective clients visualize and plan events with confidence.
Key Deliverables
Guest Communications
Developed comment cards, social media graphics, signage, banners, and guest-facing marketing materials that created a seamless and professional experience throughout the property.
BANQUET SALES GUIDE
Designed an editorial-style banquet and catering sales guide showcasing event spaces, menu offerings, and hospitality services. Curated photography and created a polished presentation that supported the hotel's sales team and enhanced the client booking experience.
BANNERS & SOCIAL GRAPHICS
Designed promotional banners and social media graphics that increased awareness of hotel amenities, events, and dining experiences while extending the Embassy Suites brand across both physical and digital channels.
THE OUTCOME
A cohesive collection of hospitality marketing materials that elevated Embassy Suites Minneapolis Airport
Elevated the presentation of banquet, wedding, and catering services.
Strengthened brand consistency across print, signage, restaurant marketing & guest communications.
Equipped the sales team with polished marketing materials that showcased the property's event offerings.
Developed an adaptable collection of marketing assets that could be refreshed annually.
Thoughtful design.
Memorable experiences.
DreamBig helps hospitality brands create thoughtful, cohesive marketing that strengthens perception, supports sales, and enhances every guest touchpoint.