aviva senior living
Elevated Lifestyle Brand Refresh
Aviva Senior Living needed a more elevated, lifestyle-driven brand experience that aligned with wellness, nature, and modern senior living.
We repositioned the brand to feel warmer, more premium, and more emotionally connected across every touchpoint.
From retirement advertising to lifestyle storytelling.
Our Approach
The Challenge
The existing brand relied on generic senior living imagery and messaging that failed to communicate the warmth, wellness, and elevated lifestyle that set Aviva apart.
The Strategic Shift
We repositioned the brand around nature, emotional warmth, elevated living, and hospitality-inspired storytelling to create a more premium and emotionally connected experience across print, digital, and environmental touchpoints.
The Solution
We developed an integrated brand system spanning identity, advertising, digital, environmental graphics, and brand guidelines to create a consistent experience across every customer touchpoint.
Brand Guidelines
Key Deliverables
Brand System
A strategic foundation that ensures the brand is applied consistently across every touchpoint.
Print Advertising
A welcoming digital experience designed to reflect the warmth, wellness, and lifestyle of the community.
website redesign
A welcoming digital experience designed to feel as inviting as the community itself.
Digital Campaigns
Targeted advertising that extends the brand, increases visibility, and drives qualified traffic.
THE OUTCOME
A brand that elevates perception and attracts the right community.
Elevated brand perception across all marketing materials
Stronger emotional connection through lifestyle-focused storytelling
Consistent visual identity across print, digital, and environmental applications
Positioned Aviva as a community centered on living well—not simply senior housing
For brands building communities, not just properties.
DreamBig helps communities create elevated, emotionally connected experiences that feel more like home.
