Visual storytelling is a key component of design. Whether you choose to tell an emotional story or convey information, having purpose in the way we display the story we wish to show our audience will make for more engaging and memorable presentations. It’s important to find a balance between imagery and text, making sure that each plays its part in telling the story. You want to be able to come out with a fully realized presentation, so you can let your audience know exactly what it is that they should take away from the experience of viewing your work.
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