We are a digital marketing agency that has been set up to help Florida small business succeed in an increasingly competitive market. Social Media Marketing is now one of the most powerful tools available for advertising, reaching millions of users over a short space of time. We employ the best techniques in traditional marketing, coupled with the most innovative tools from social media to create campaigns that drive traffic and sales through your website. Below we explain why your Florida small business needs Social Media Marketing.
The benefits are great for both business owners and customers:
- It can be used to target your ideal customer.
- It targets the users of networking sites who are online and ready to buy.
- It works globally without budgetary constraints.
- It is a non-intrusive, easy to use marketing solution.
This article will examine each of these points in more detail:
1) It can be used to target your ideal customer: Social Media Marketing targets users of social media platforms that fit into your pre-determined market niche or demographic profile (B2C – Business To Customer). Knowing this means you you can take advantage of advertising opportunities on such respected websites as Facebook, Linkedin, Twitter and many others that may have been previously out of reach for small businesses on a limited budget. This allows you to directly target your ideal customer saving time and money.
It is estimated that there are now over 2 billion active users on the internet globally, with networks such as Facebook having almost 700 million registered accounts alone. This puts a lot of power at your fingertips.
2) It targets the users of networking sites who are online and ready to buy: Small business owners have always tried to target potential customers by advertising on television, radio or print media such as newspapers and magazines, but these sources can be very expensive, leaving many businesses disappointed with their return on investment (ROI). By having access through social media, small businesses can promote their products directly to those who might actually be interested in buying them. And since people use social networking sites for entertainment purposes first, the chances are that they will not be annoyed or bothered by your adverts, like they might be by traditional methods.
3) It works globally without budgetary constraints: Social Media Marketing can help you build up a brand image and reputation for your business internationally, even when you have no physical presence in other countries. Not only does it work globally, but it also allows marketers to connect with clients from all over the world instantaneously. This is a particularly useful tool if you have a web-based product and want to reach out to millions of people around the globe at minimal expense.
4) It is a non-intrusive, easy to use marketing solution: People hate unwanted interruptions on social media sites as much as else where. So, if you are forced to view adverts on these sites that will irritate you or distract from the purpose of visiting these websites in the first place, then you may decide not to visit the site again. If they are so annoyed by adverts that they close your website down and never return, this is a missed opportunity for both of you.
Social Media Marketing can be used to advertise your products and services to people who are likely to want them without annoying them. In fact, most users welcome social media advertising as it adds value and a certain amount of fun to their lives. It is also relatively easy and inexpensive to set up an attractive profile with links back to your main website which can be accessed quickly by potential customers so you can keep your business on their minds.
Learn more about our social media marketing services for Florida small business at www.dreambigcreative.net.
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