WORLD ORT
Integrated Campaign & Branding
Creating a cohesive campaign experience that unified print, digital, and event communications.
World ORT needed a comprehensive marketing campaign that could communicate its mission consistently across multiple channels while engaging donors, supporters, and the global community. The goal was to create a polished visual system that strengthened the organization’s presence across print, digital, social media, and live events.
Through thoughtful creative direction and consistent design, every touchpoint was crafted to reinforce the brand while supporting fundraising, awareness, and community engagement.
OUR APPROACH
The Challenge
Develop a cohesive campaign that could adapt across multiple formats while maintaining brand consistency, communicating the organization's mission, and supporting both digital and in-person engagement.
The Strategic Shift
Rather than designing isolated marketing pieces, I developed a flexible campaign system that unified messaging, typography, imagery, and layout across every touchpoint. This approach ensured the campaign remained recognizable and impactful regardless of where audiences encountered the brand.
The Solution
Designed an integrated collection of campaign assets spanning print, digital, social media, presentations, and event graphics that created a consistent visual experience while supporting the organization's communication goals.
Key deliverables
Our property.
One cohesive experience.
We developed a cohesive family of guest and event communications that brought the WORLD ORT brand to life at every touchpoint — from in-room and arrival materials to event and catering guides, digital campaigns, and on-property signage.
BRAND IDENTITY
Developed the visual identity for the merger of ORT America and World ORT, creating a new logo and cohesive brand system that unified the organizations under a single, modern identity. Established visual guidelines and foundational brand assets that supported consistent communications across print, digital, and event environments.
ORT Impact Infographic
Designed a two-page infographic that transformed complex organizational data into an engaging visual story. Through editorial design, information hierarchy, data visualization, and photography, the piece communicated World ORT's global mission, educational impact, and organizational achievements in a clear and compelling format.
digital experience
Designed a campaign landing page and a flexible library of social media templates that extended the new brand across digital channels. The system provided a cohesive framework for announcements, campaigns, and ongoing organizational communications while maintaining consistency across every online touchpoint.
BRAND COLLATERAL
Created a comprehensive collection of branded materials—including, business cards, letterhead, envelopes, email headers, email signatures, apparel, step-and-repeat banners, icons, and supporting marketing assets—to successfully launch and reinforce the new brand across every organizational touchpoint.
EVENT & ENVIRONMENTAL GRAPHICS
Created a cohesive suite of event graphics for the World ORT conference in Lithuania, establishing a consistent visual experience across signage, presentations, printed materials, and attendee communications.
The Outcome
A unified brand system that strengthened communication across every touchpoint.
From brand identities and campaign strategy to infographics, digital experiences, and event communications, DreamBig helps organizations communicate with clarity, consistency, and purpose.
