aviva senior living
Elevated Lifestyle Brand Refresh
Aviva Senior Living needed a more elevated, lifestyle-driven brand experience that aligned with wellness, nature, and modern senior living.
We repositioned the brand to feel warmer, more premium, and more emotionally connected across every touchpoint.
From retirement advertising to lifestyle storytelling.
Our Approach
The Challenge
Aviva's existing brand felt more operational than experiential, making it difficult to emotionally connect with modern seniors and adult decision-makers seeking wellness, lifestyle, and community.
The Strategic Shift
We repositioned the brand around nature, emotional warmth, elevated living, and hospitality-inspired storytelling to create a more premium and emotionally connected experience across print, digital, and environmental touchpoints.
The Solution
A refreshed brand identity, elevated visual language, and integrated marketing system that brings the Aviva experience to life--online, in print, in community, and in culture.
Brand Guidelines
Key Deliverables
Social Media Templates
Consistent visual storytelling that strengthens community engagement and reinforces the brand.
Print Advertising
Lifestyle-first campaigns that inspire curiosity and invite prospective residents to imagine life at Aviva.
website redesign
A welcoming digital experience designed to feel as inviting as the community itself.
digital Advertising
Stunning unique banner ads that convert to website visitors
THE OUTCOME
A brand that elevates perception and attracts the right community.
Elevated brand perception across all marketing materials
Stronger emotional connection through lifestyle-focused storytelling
Consistent visual identity across print, digital, and environmental applications
Positioned Aviva as a community centered on living well—not simply senior housing
For brands building communities, not just properties.
DreamBig helps senior living brands corate elevated, emotionally connected experiences that feel more like home and less like a facility.