We were thrilled when G-Will Liquors asked us to rebrand their identity and create a new responsive web design. As liquor enthusiasts, this project was right up our alley.

G-Will Liquors has 7 Twin Cities locations and has been around for nearly 40 years. To play up their history, we incorporated a retro beer barrel into their logo. We gave it an updated look while paying homage to their history by using a clean, modern San Serif font for the name, combined with a classic Serif font for the “Est. 1978”. We kept their established color scheme to maintain familiarity and to stay true to their origins.

We designed a fresh, clean look for their website and made it responsive on all devices. To create a better customer experience, the new site makes it easy to find all the specials and offered products. We prominently displayed all ongoing promotions and divided them into 3 categories (wine, beer, and spirits). The new site is easy to navigate and provides all the information G-Will customers would want, including an easy to use event calendar, club card sign up, location maps and job submissions. Since G-Will Liquors’ specials are constantly changing, we worked hard to provide a backend to make it easy for them to update prices and promotions on their own.

Check out the new responsive web design g-will.com and please share your feedback.