aviva senior living
Elevated Lifestyle Brand Refresh
Aviva Senior Living needed a more elevated, lifestyle-driven brand experience that aligned with wellness, nature, and modern senior living.
OUR APPROACH
The Challenge
The existing brand relied on generic senior living imagery and messaging that failed to communicate the warmth, wellness, and elevated lifestyle that set Aviva apart.
The Strategic Shift
We repositioned the brand around nature, emotional warmth, elevated living, and hospitality-inspired storytelling to create a more premium and emotionally connected experience across print, digital, and environmental touchpoints.
The Solution
We developed an integrated brand system spanning identity, advertising, digital, environmental graphics, and brand guidelines to create a consistent experience across every customer touchpoint.
Key deliverables
Our property.
One cohesive experience.
We developed a cohesive family of guest and event communications that brought the Aviva Senior Living brand to life at every touchpoint — from in-room and arrival materials to event and catering guides, digital campaigns, and on-property signage.
Brand System
A strategic foundation that ensures the brand is applied consistently across every touchpoint.
Print Advertising
A welcoming digital experience designed to reflect the warmth, wellness, and lifestyle of the community.
website redesign
A welcoming digital experience designed to feel as inviting as the community itself.
Digital Campaigns
Targeted advertising that extends the brand, increases visibility, and drives qualified traffic.
Brand Guidelines
The Outcome
A seamless experience, down to the smallest detail.
Elevated the presentation of banquet, wedding, and catering services. Strengthened brand consistency across print, signage, restaurant marketing & guest communications. Equipped the sales team with polished marketing materials that showcased the property’s event offerings. Developed an adaptable collection of marketing assets that could be refreshed annually.
