CERTIFIED GUARANTY COMPANY
Unifying a Global Brand
Certified Guaranty Company (CGC) is a global leader in authentication, grading, and preservation services for collectibles, including coins, trading cards, comics, video games, stamps, and more.
As Senior Art Director, I led a comprehensive rebrand that transformed a fragmented collection of visual identities into one cohesive brand system. Prior to the redesign, each division, campaign, and marketing piece used different colors, typography, and visual styles, creating an inconsistent customer experience.
The new identity established a unified visual language that strengthened brand recognition while providing the flexibility to support CGC’s diverse family of services.
Our Approach
The Challenge
CGC had grown into multiple business divisions over many years, but the visual identity had evolved inconsistently. Marketing materials, websites, emails, event graphics, labels, and promotional assets lacked a cohesive system, making the brand feel fragmented and dated.
The Strategic Shift
Develop a comprehensive brand system that unified every division under one recognizable identity while preserving the unique characteristics of each collecting category.
The Solution
Created and implemented a complete corporate brand system that established consistent typography, color palettes, graphic elements, iconography, photography direction, layouts, and brand standards across every customer touchpoint. The system was rolled out across digital, print, social media, trade shows, environmental graphics, email marketing, product labels, presentations, and web experiences.
Key Deliverables
BRAND IDENTITY & GUIDE
Developed a comprehensive brand identity system and detailed brand guidelines that established consistent typography, color palettes, logo usage, iconography, imagery, and design standards.
Email MARKETING
Designed branded email campaigns, newsletters, product announcements, and promotional communications.
Tradeshow Design
Designed and directed trade show booths, large-format graphics, signage, promotional materials, and branded event experiences.
Labels & PACKAGING
Redesigned product labels, retail packaging, and customer-facing materials to create a more cohesive and recognizable brand experience.
SOCIAL MEDIA
Created scalable social media templates and campaign assets that maintained consistency across multiple brands, product launches, and events.
WEBSITE & DIGITAL
Applied the new brand across websites, landing pages, digital advertising, banners, and online customer experiences.
Marketing Collateral
Designed promotional products and branded marketing materials that strengthened the CGC brand across print, events, and customer experiences.
Print Advertising
Designed integrated print advertising campaigns that increased brand awareness, promoted services, and maintained a consistent visual identity across every campaign.
THE OUTCOME
A cohesive brand built to compete with industry leaders.
Transformed a fragmented visual identity into a cohesive, professional brand system.
Created consistent brand standards across print, digital, packaging, events, and marketing communications.
Elevated CGC's presence at major industry conventions with booths and experiences that consistently stood out from competitors.
Established a scalable design system that strengthened brand recognition across every customer touchpoint.
Building Brands
That Earn Trust
Creating a successful brand goes beyond designing a logo. It requires a cohesive system that delivers a consistent experience across every customer interaction.Whether launching a new brand or evolving an established one, DreamBig helps organizations unify their visual identity, strengthen brand recognition, and create memorable experiences across digital, print, products, packaging, and live events. Ready to build a brand people remember?