Companies change their names for many reasons. Sometimes they are seemingly simple changes made to reflect an evolving business, like Apple Computers changing to Apple. Some changes are made to separate companies from bad press, like Blackwater tried to do by changing their name to Xe Services after human rights accusations. They have since changed their name again to Acedemi. Read More
Logo concepts evolve as our technology and personal outlooks do. Sometimes technology is the driving force, other times it is our personal values. Drawing on both sources for inspiration is a good idea to create a more secure and lasting logo/identity. Read More
Trends come and go so fast you probably learn about many of them after they’ve gone away. Capitalizing on current trends can be fruitful, but you need to keep your content current for maximum impact. Read More
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