Logo Redesign and Brand Refresh for Hot Comics

By January 31, 2018Brand Identity, Logo Design
Hot Comics Logo Redesign

Hot Comics and Collectibles came to us for a logo redesign and brand refresh.

Hot Comics & Collectibles is the best comic book store in the Midwest! Their selection of new comics, back issues, new and vintage toys, apparel, and anything else you might want will utterly shock and awe you!

Hot Comics original logo was created in 1987, and it was past due for a refresh. We decided to keep the color scheme from the original brand, so clients to keep some of the iconic identity in place. We changed the font to a more modern, unique display style font, and put the text into a word bubble similar to what you would find in a comic book. Our team also added “since 1987”, to show clients how long the brand has been around. We designed a fun bold business card and letterhead, utilizing the talk bubble from the logo design. For the website we did a total redesign and created a very clean, modern design. We also added shopping cart features so clients can now buy products online. Check out the complete brand refresh here.┬áThe client is very happy with the redesign.

Check out the new logo design below. Which logo design do you like best the before or after?

logo redesign

logo redesign