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Marketing

Viral Marketing: Solid Brand Strategy?

By | Brand Identiy, Brand Strategy, Marketing, Web Design | No Comments

Everyone wants to create the next viral video, infographic, or marketing campaign, and why wouldn’t they? A seemingly simple video or idea that cost little money to make, yet still explodes in popularity from YouTube, FaceBook, or any other social media, is a brand strategist’s dream come true.

But dreams are sometimes nightmares, and rarely are nightmares fun. So what’s the best way to use viral marketing to get more traffic to your website? Before consciously implementing a marketing idea you think will go viral into your brand strategy, carefully weigh the pros and cons. Read More

The Marketing Strategy You Need to Keep Your Small Business Successful

By | Brand Identiy, Brand Strategy, Marketing, Responsive Design, Web Design | No Comments

We know that as a small business there can be tight budgets, small teams, and definitely not a lot of wiggle room. It doesn’t matter what kind of business you own, you will definitely need a professional and well functioning website, a unique logo and identity, and compelling marketing collateral to succeed or even survive.

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Don’t Learn Marketing Strategy From Politicians

By | Marketing | No Comments

(Editors note, this blog is about marketing, not politics or any politician or political party)

Someone told me that Donald Trump knows how to market himself. He is hated and reviled by many, says sexist, offensive and potentially dangerous things, and has sued people for ridiculous claims.

Yet, he is successfully winning votes and arguably creating one of the most interesting campaigns most of us have ever seen, so no matter how you feel about him or his approach, he must be doing something right.

That doesn’t mean you should follow suit when marketing your business. Read More